Givenchy | F/W 22

Givenchy presents its global advertising campaign for Fall Winter 2022 conceived by Creative Director Matthew M. Williams with still images lensed by the photographer Nick Knight. read more

Year 2022
Client Givenchy
Photographer Nick Knight
Creative Director Matthew M. Williams
Talent Ethel Cain, Liya Kebede, Playboi Carti, Vittoria Ceretti
Hair Eugène Souleiman
Make-Up Lucia Peroni
Set Design Andrew Tomlinson
Manicurist Adam Slee
Location Paris
Service Full Service Production

Givenchy | F/W 22

Givenchy presents its global advertising campaign for Fall Winter 2022 conceived by Creative Director Matthew M. Williams with still images lensed by the photographer Nick Knight. read more

Year 2022
Client Givenchy
Photographer Nick Knight
Creative Director Matthew M. Williams
Talent Ethel Cain, Liya Kebede, Playboi Carti, Vittoria Ceretti
Hair Eugène Souleiman
Make-Up Lucia Peroni
Set Design Andrew Tomlinson
Manicurist Adam Slee
Location Paris
Service Full Service Production

Images informed by literature show models posing in a room of their own: a bedroom decorated with vintage floral wallpaper and a pink bedcover contrast pointedly with the urban attitude of a strapless camisole dress with raw-edged flounces worn by Ethel Cain.

Model/activist Liya Kebede appears wearing bold statement accessories like black pearls and the season’s supple, gathered Kenny bag.

Elsewhere, Playboi Carti strikes a serene pose wearing black leather cargos from the Givenchy runway with some of the season’s key accessories, such as full-length gloves and the revolutionary TK-360+ sneakers.

In another setting, Vittoria Ceretti seems to be photographed on the fly, standing in front of a billowing animal print curtain and wearing a black leather cami dress with the G-Hobo bag, taking in a swirl of movement just past the viewer’s gaze.