- Year 2022
- Client Lancôme Paris
- Director Lucy Sandler, Michael Barth
- Talent Penélope Cruz
- Location LA
- Service Full Service Production
5 years ago, Lancôme launched the Write Her Future program, tackling inequalities & helping women foster self-fulfillment through the power of education. @Penelopecruzoficial has been supporting Lancôme on this journey since the launch in 2017. Watch her discuss the impact of education on women’s life with @kahlanabarfieldand Emanuela Croce, @care_france’s CEO.