UGG has always been an emotional brand because of how it makes you FEEL. We open AW21 with FEEL ____, an ongoing series of stories that inspire us. Leader of culture and champion for change, we feature icon Susanne Bartsch in our icons like the Classic Mini, Coquette, and Adirondack – personifying the feeling of UGG and the products that define us.

Susanne Bartsch is New York City’s patron saint of transformation and inclusion. The parties she’s thrown for three decades have provided a venue for countless creative souls and “creatures” to express themselves, come together, and forget the humdrum of the everyday. In 1989, devastated by the many friends she lost to AIDS, Susanne created The Love Ball – an event that rallied the fashion community to raise awareness and funds for those affected by AIDS and hands-on organizations. To this day, she continues to throw extravagant events and happenings in New York and special events around the globe.