UGG | SS 21 Launch Campaign — January 2021

Cozy Vibes Inside and Out. read more

  • Year 2021
  • Client UGG
  • Photographer Nathan Perkel
  • Videographer Jimmie Armentrout III
  • Stylist Rima Vaidila
  • Hair Alex Thao
  • Make-Up Haley Andrews
  • Location Los Angeles

Featuring friends of the brand, UGG SS21 campaign follows a new generation of multi-hyphenate creatives – unafraid to use their voices and mediums to challenge the status quo and defy convention. With QUIÑ, boyfriend 6LACK, and sisters Blair and Bailey Quiñones, we pair this season’s cast with a collection of fluff, sandals, sneakers, and apparel – celebrating the convention-defying spirit we unequivocally share and the products that define our future. Real people who embody our vales, they are musicians, artists, and wordsmiths who – like UGG – are bold, provocative, free-spirited, optimistic, and real.